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IQ Television Group
United States - website

The Royal Caribbean Rich Media Experience
Royal Caribbean Cruises lines and their agency Arnold Worldwide came to IQ to create a completely new kind of email experience for their customers and prospects.The objective was to immerse viewers in the sights and sounds of a Royal Caribbean customer experience. Using a trip planner as a way to present a dynamic interactive experience we integrated numerous videos, animations and other surprises into a rich media environment. Viewers were encouraged to click on anything and everything and have fun in the process.

JUDGES COMMENTS: This is a unique and creative email campaign that hits the mark! It functions as good as it looks. A solid creative concept is coupled with stunning visuals and effective multi-media. Bravo!