CONSUMER INFORMATION

Projects in the consumer information category are usually developed and targeted to the end-user (consumer) without the "direct sale" element. While there may be outlets to purchase a product, a consumer information project will focus more on product/service education rather than a hard-sell. Projects may promote a product or service, provide additional information about a product or service or even discuss/promote a theme as it relates to a product/service, such as "Safety in the Workplace", "Diabetes Managment", etc.