Design &
Front End: R/GA
IT & Back End: Brulant
Platform: Web Sphere Commerce 6.0
Utalizes: Scene7, Endeca & Akami
Redesign Goal: retaining no elements
of the previous sunglasshut.com, create
an engaging online sunglass destination
which evokes the new Sunglass Hut
brand fashion positioning, leverages
our selection, knowledge and authority,
while laying the ground work for a
return to eCommerce in Phase 2.
Solution Overview: With a design
growing out of the new Sunglass Hut
store designs and extending the store
experience online, the new sunglasshut.com
alters perceptions of Sunglass Hut,
addressing sunglasses as transformative
and by the emotions wearing them evokes,
back by rich product details and interactivity. |
