3201 - IHG:
The Sky is the Limit
IQ Interactive - Atlanta GA Visit
the Website
InterContinental Hotels Group’s
Priority Club Rewards, the guest loyalty
program for IHG’s branded hotels,
utilized rich media capabilities and
a publishing platform to help members
visualize where their rewards can take
them. IQ Interactive’s e-Magazine
solution helps IHG convey that through
their program, members have the flexibility
to redeem point for unimaginable rewards
– true once in a lifetime experiences.
The e-Magazine features four videos,
corresponding HTML email, and banners
linked to the IHG websites. The return
on investment occurred within one week
of launch and increased click-thru by
300%.
