Royal Caribbean Cruises, Ltd. is a leading cruise brand that sails approximately 2 million guests per year. Its spirit of innovation extends to the brand’s unique “Get out there” marketing campaign which is intended to challenge and redefine the ways in which Americans think about cruising. This attitude is exemplified by the upcoming launch of a new class of ships, chiefly Freedom of the Seas, in June 2006.

The biggest challenge was creating a way to allow users to experience a ship that is still under construction. FreedomoftheSeas.com was created to introduce this new family of ships and to educate consumers about Freedom of the Seas’ many exciting and innovative features. Through frequent microsite updates, consumers are kept up-to-date and engaged with the ship’s progress under construction, as well as on the latest features and amenities onboard the ship as Royal Caribbean slowly reveals them to the public in the year leading up to the ship’s launch.

By utilizing 3d architectural renderings supplemented with full motion video, seamlessly composited into the scenes, we have been able to create an unprecedented, immersive experience that literally puts viewers on the ship.

The rich media microsite provides a glimpse into some of the more unique offerings the ship will provide, including the Flowrider® surfing simulator, two cantilevered whirlpools overhanging the ocean, the H20 Zone water park and the Presidential Family Suite. It’s one thing to show a demonstration of a Flowrider on land, but to actually see it working on the ship and watch the expressions of other cruisers and hearing their perspectives brings the entire experience to life. Through the design and artistry of the Arnold/IQ teams, viewers can now see and hear all of these new innovative onboard offerings before the ship is even built.

The most important metric for Royal Caribbean in launching a new ship is that cruisers become more aware of and educated about all the amazing things you can experience onboard. It’s all about engagement. How deeply can viewers become immersed into the Freedom experience.

"This is in a league all by itself. Truly outstanding! Visually it is incredible. The integration of the video with the illustration. I felt like I was on the ship and I was crusing. The only thing missing was the breeze and all you can eat buffet!"

"From start to finish, I was really impressed by teh craftsmanship and use of the technology to make this an experience a step above the rest. Immersive, informative and visually appealing. Quite excellent!"