DESCRIPTION:
Xerox Global Services needed a unique method
of showcasing their state-of-the-art imaging
facilities to their customers. Tours of
the impressive operation are often deal
closers for clients, but it is difficult
to host in-person tours. In an effort to
further extended promotion of the facilities,
Xerox commissioned n-tara to produce a promotional
tour that could be utilized by prospects
or field representatives to provide a preview
of the facilities’ capabilities. Xerox
also wanted to visually showcase their complete
document processing flow with an animated
representation of how it works.
To meet the challenge,
n-tara developed a Flash-animated, interactive
presentation that visualizes the advantages
of the facility and differentiates Xerox’s
document imaging process from their competition.
A unique graphic interface, combined with
animation, voice over, and embedded video
of the facility, communicates the benefits
of the imaging center, highlighting the
document processing flow. An accompanying
web portal application, administrable by
Xerox, allows the Xerox sales team to create
a presentation custom tailored to the prospect
and invite the prospect to ‘take the
tour.’ Further, the sales rep’s
progress with the prospect is surveyed,
captured and documented in the application
database.
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| JUDGES COMMENTS:
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"This site
brings a business presentation to
life. The delivery and clean design
aids the delivery of the message and
keeps the viewer engaged. So often
in B2B communication, the message
gets lost and the design is an afterthought..
Not with this site! This is a great
blend between form and function." |
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