The Spiral is a cross-media series which takes place in real-life events; in a suspense TV series, aired simultaneously across six European countries; on social media and blogosphere; and back to reality through engaging viewers with real challenges.In order to create a truly cross-media experience, Caviar films has asked the agency to provide a digital platform for the Spiral. The idea was not only to expose the public to the Spiral through different channels, but also to allow an interactive engagement.
