DESCRIPTION:
NIKEWomen.com is a dynamic, premium boutique
experience in which product and fitness
content are seamlessly integrated to inspire
and support the needs of today’s active
women. A single navigation system unites
the site’s Flash-based commerce with
NIKEtown.com, an HTML-based shopping cart
fulfillment site—allowing for a smoother
purchasing experience. The site structure
was simplified to \"Shop\" and
\"Workout\" for a more guided
experience.
Under “Shop,”
women have various options for browsing,
including searching by: top ten outfits,
limited collections, view all, exercise
(Ex: Yoga, Running, Fitness Dance) or type
(Ex: Footwear, Bottoms). New to shopping
this year is the E-Stylist, where you can
create an entire outfit virtually from head
to toe. The experience is extremely intuitive
and shopping is a snap—you can add
any item (or the whole outfit) to cart for
purchase or add individual items and keep
shopping unobstructed.
The “Workout”
section of NIKEWomen.com serves as an online
mentor and inspiration to active women.
Seamlessly integrated videos, set in stunning
backdrops, teach women step-by-step moves
behind the season’s hottest new workouts.
The site also features varied workout schedules
to help women achieve their goals in a fun
and safe manner.
NIKEWomen.com is
the contemporary woman’s guide to
checking in on the latest exercise trends
and then checking out in the season’s
hottest active wear.
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| JUDGES COMMENTS:
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"It was
very lively and great for women that
are into fitness. It had great design
that was consistent with the Nike
brand. I loved the dance quiz! That
kept me engaged and on the site for
a while. I even got my new dance name...Vicious
Ninja. The top 10 outfits were great
and a good selling tool for the whole
package! Excellent site!"
"Stunning visuals that provide
a very sleek way of selling. Most
of the time people purchase based
on an emotional response. This site
combines a "lifestyle" with
the products in a very interesting
way."
"...the site is more than just
shopping." |
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