Géraldine studied in France for 6 years through the National Art School Network, majoring in Graphic and Multimedia Design with Special Honours. During her studies, she has covered Design, Communication, Online and Offline Multimedia. Her final project was dedicated to user experience applied to dance notation. The project has been featured in numerous international conferences about interactivity.
In Paris, she has been working as Multimedia and Web Designer at Hyptique, leading and multi-awarded Multimedia agency, which allowed her to further develop her skills in user experience. At this point of time, Flash and Shockwave were the interactive standards on the web market. Soon after, her interest went to accessible and mobile technologies. Freelancing for various Parisian agencies from 2004 to 2007, she has also been involved in teaching and mentoring young students in a Webdesign School prior to immigrating to Australia.
Géraldine has been working at Bouncing Orange since 2007, originally as a Web Creative and moved towards Online Marketing and Strategy.
During her professional career in Paris, Géraldine has been involved in campaigns for the American Art Museum of Giverny, Cité des Sciences (educational museum), Livres Hebdo (online and printed magazine) and for the Launch of Coca-Cola FridgeMate with a series of micro-sites, online games, online advertising and eMarketing components.