Cif - Beautiful When Clean
U-studio Istanbul powered by Oliver
Clean areas and houses play an important role in making individuals feel good. In the campaign, Cif Sea Waste Traps were placed in Bosporus that collect surface wastes constantly for the sake of providing a solution to the ever-increasing pollution in 27 points. We made such projects as renewing and cleaning up the pedestrian underpasses and metrobus station and constructing a downtown park which is a first in Turkey in terms of compliance with social distancing rules. Cif created this project to bring the perfect cleaning provided by Cif to the cities.
Campaign components: Web, Print, Live Event with large format projection hologram, Social Media, Advertising, and Video.