Husky Technologies- Husky Drinktec 2025
The Virtual Wild Dallas, TX - USA
The challenge was immense: develop a fully interactive, multi-zone environment; complete with cinematic storytelling, real-time data experiences, and physical-digital integration; all under a tight timeline and with absolute precision across design, tech, and production teams. Working hand in hand with Husky and booth builder Raumtechnik, we created a seamless narrative that brought Husky’s pillars of innovation, sustainability, and customer excellence to life. The journey began with a 3D-animated cinematic film introducing the new HyPET6e system; transforming complex engineering into an emotionally engaging story. From there, guests explored the rPET Knowledge Center, an immersive 360° theater surrounded by six interactive kiosks showcasing Husky’s leadership in sustainable PET recycling. The Advantage+Elite™ Monitoring Center put visitors in the driver’s seat of Husky’s proactive customer service, while the Tooling Experience merged physical machinery and digital projection for a futuristic, hands-on interaction with Husky’s injection molds system.
